Others say...

""Gift" card"
When I purchased the Tivo that came with this card, I thought, "What can I lose? The "Gift Card" will offset the price of the Tivo." I was replacing an existing Tivo that did not have the capability of recording/watching two programs. When I tried to activate the "Gift Card", I found that it is valid for NEW service only. I believe that this disclaimer should be somewhere in the product description.

"$100 Tivo service gift card"
This was worthless unless you know not to activate your Tivo prior to receipt of the gift card. Somehow I think it is designed to do just that it cannot be used for anything ELSE! Good it was so-called free!

"Free Service!"
When acquired in a bundle, as I did, this was icing on the cake for a sweet deal on a new Tivo. Series 2 Tivo for $99 with this thrown in? its like paying you 1 dollar to try Tivo.

"Recommend to Read the Fine Print. Only Applies to New Activations!"
This is a $100 TiVo service gift card that can only be applied to a new service activation. It cannot be applied to an existing account. You can use this in conjunction with a new activation in a multi-service account. You must provide a credit card with activation and use of this card to handle any balance this card may not cover in your agreement. And you will probably sign up for at least a one year service contract which will be well more than $100. May not be used to purchase TiVo merchandise. Only for new activations. So if you already have a TiVo account and want to apply this card to your account you can not. If you are purchasing a new TiVo or adding another TiVo service to your account then this can be applied to your new service. Not exactly what I thought it was. If your thinking about giving this as a gift, just make sure the recipient is going to activate a TiVo with it.