Others say...

"Non-boring Business Magazine. "
I really enjoy this publication. It puts marketing and growth strategies within reach of those of us who fall asleep reading other business Mags. I've learned a ton and have been able to bring some of what I've learned to my job. It also helps consumers understand the marketing forces being put into play to capture their loyalty and their dollar.

"Fast (but Deceptive) Business Practice"
I subscribed to this magazine two years ago (back when it still had some worthwhile content). I am sure I did NOT subscribe under an automatic renewal plan.

Last year I received a postcard from Fast Company. The postcard said that if I did NOT return it within two weeks then they would charge my charge card for another two year subscription- and after that, they would just continue to renew me forever.

I declined the "offer" by returning the postcard. I also phoned their customer service where, after a 15 minute wait, I cancelled my subscription.

Or so I thought- because, they just renewed (and charged) me anyway.

In my opinion, there is a word for taking from someone's charge card without explicit permission: "theft." And there is a phrase for companies (hello, AOL) that demand automatic renewal yet provide no effective way to cancel-- and that is, "deceptive business practice."

And so, the bottom line is: do you really expect to receive useful business information from a publisher who does this??




"Great Magazine!"
When "Business 2.0" stopped being published last year, I was very disappointed since I didn't know of another magazine like it. I think "Fast Company" fits the bill and am excited to find that it's loaded with articles about "the new" in the business world and in the tech sector. The latest issue has a story about the top 50 up-and-coming companies, with Google being number one. What an interesting piece about their corporate culture and some of the people who work there! I hope they keep up the good work and that they don't fall into a black hole as "Business 2.0" did. I like having something I can hold in my hands when I'm reading. I know I can find out a lot of this stuff one way or another on the Web, but when I curl up in bed at night, I like to have a magazine or book in my hands, not a laptop... I am looking forward to the arrival of the next issue!

"Never have received"
I have gotten every other magazine that I subscribed to except Fast Company
What's up?

"Attractive to a Limited Audience"
"Fast Company" provides the reader with anecdotal stories of entrepreneurs in high tech industries. I found the stories to be of some interest, but not directly helpful to someone outside of industries involving cutting edge electronic technologies. I think that it would be attractive to a limited audience, but not to the general reader.