Others say...

"Outstanding Resource!"
While I was a bit skeptical about making such a purchase, thinking it was only going to be a reiteration of common sense, this book totally surprised me. It contains tips on just about anything a person considering starting their own business might wonder about and need to know from what type of name to use, to how to organize the business legally to how to best design business cards. I'm extremely impressed!

This is a great buy!

"1 + 1 Can equal 5"
If you are considering starting your own business, you probably already know that there is great opportunity for those who manage lay the proper ground work. Rieva has done an excellent job with this book. However, as one of my developer clients once said "Sometimes the best way to make money building a new building is to start with a great deal on an old building. Buy Rieva's Book. Do your homework. Look to see if you can reduce your start up cost with a well designed acquisition. And don't rule out getting a great deal on a business (or some of its assets) from a Chapter 11. Get a copy of Chapter 11 Business Reorganizations: For Business Leaders, Accountants And Lawyers.

"It helping a novice!"
Now I've taken a few business courses in college (accounting 101, Micro and Macro Economics, Statistics, etc), but I knew that starting a business would take some extra knowledge.

This book was an excellent reference for me. My particular business didn't fit the normal idea of a business, but the book still helped me explore both the direction that I wanted to go and the direction I wasn't going; just to make sure that I considered what I was doing in an objective manner.

I really appreciated this book in starting up my business, and it will surely get used as my business grows.

I liked how many different chapters there were, because it helped me to easily find answers to my questions.

"Thorough, through and through."
This book is really thorough. I started my quest for information with the Dummies Retail Business Kit. That book was also really helpful, and a great introduction. I found Start Your Own Business to be a lot more informative and helpful than the Business Kit book, but I worry that if I had started with it, I would have been initially overwhelmed. There is a LOT of information. Unfortunately I still need more information that is specifically geared to the retail business, as this book is more broad. But VERY helpful.

"Not quite ready to start a business but want to know more about business?"
Business Basics Bestseller 1: The Easy, Interesting, Open-book Look at the Game of Business Numbers! 2nd Edition


If you are just wondering about the financial side of running a business, rather than the details of setting up your own operation, you will like "Business Basics Bestseller 1" as a starting point. This is not a suggestion that you substitute it for this book, just that you check it out as well.

BBB #1 will introduce you to the basics of business including the terms behind the numbers and where all the financial statements and formulas come from. That's a big help before you plow into a true "finance and accounting" text. Search for "Business Basics Bestseller 1" and add it to your consideration. It can be one of your best investments. At less than 150 pages, you can zip through it enjoyably and then read about the specifics of starting your own business.