Others say...

"Every business owner MUST read this!"
Watch Video Here: http://www.amazon.com/review/R3VGA7VAALDB3S I don't care what your business is, you can use the techniques of Word of Mouth Marketing easily if you understand how it works. It's not hard, and best of all, it's not expensive. The investment you make for this book is nothing compared to the value and ideas you'll get that could transform your business. Easy, fast read. Buy it today.

"WOM for Everyone"
This book is a very simple way to discover everything you need to know about word of mouth.
It's pretty clear, talk to everyone and it's fulfilled with good examples.
If you own a small company or if you are the CEO of an important group, you can be interested by the content provided by Andy Sernovitz.


"powerful yet quick and easy to read"
As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.

"Consult the Best"
If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.

"Andy knows word of mouth marketing"
Whether it's with your local barber or with your next-door neighbor, you talk about your experiences with companies, products and services. And if you're a marketer, you want people to talk about YOUR company, YOUR product or YOUR service.

But how do you do this?

Andy Sernovitz knows, and he makes it easy to understand with this book. And when you finish, you'll realize that good word of mouth marketing is good marketing. Period.

So it doesn't matter if you're a marketer, if you run a small business or if you work for a global corporation. This well-written book is full of tips and case studies that will help you do your job better.



  

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  Word of Mouth Marketing: How Smart Companies Get People Talking

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What our customer's say!

"good", It's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!"

It's a good book tough...suitable enough for my thesis:)

"Sernovitz clearly "gets it"", I've read tons of marketing books. Seth Godin, Al Ries, and now Andy Sernovitz are the authors who really have shown that they have a solid grasp on marketing.

Where Sernovitz really excels is his understanding of the dynamics of online WOM. Anytime you try to make a short-term gain, whether it be through spam or controlling what your customers say about you, you will lose. It does more harm than good. Having strong ethics and being a good person/company is what wins in the online world.

This is one of the few books I would dub as a "must read" for any marketer, both online and off.

"Interesting Anecdotes, Less Interesting Layout", The author certainly adds a lot of historical examples, making the book easy reading. But as for giving concrete examples of how to improve one's own business, it is mostly theoretical. Moreover, it reads more as a top-down memo than a conclusive analysis of the manner WOM marketing is conducted. The impact of WOM is in no doubt an influential part of every brands existence; however, I felt this acts book acts more of a summary rather than a in-depth analysis. If you are looking for an easy-read that will open your eyes to WOM, this is a great book for you; if you are looking for a book that delves deeper into the possibilities of WOM, keep looking.

"Practical Word of Mouth ideas you can use now!", Andy Sernovitz is the guru of Word of Mouth. Andy's advice will give you ideas you can use right now to jump start the conversations that customers are having with each other. If you've ever wanted customers to act as your sales team, this is the book for you.

"Great Book! Buy It Now & Read It Immediately!", I absolutely enjoyed reading this book and my copy is totally marked up as I got many more ideas and strategies for us to implement in our business & daily operations. Our Magazine, Millionaire Blueprints Magazine Millionaire Blueprints is privileged to be marketed by word of mouth and we never had it as a line item in our marketing plan. Duh! I am so glad that there is discussion here on putting a value to word of mouth and proactively making it a part of the business and marketing plan. I also love the discussion about being honest & transparent, customer service, and simply being a part of the conversation both online and offline. Great book and it will definitely be referred to often in our business by our entire team.




 
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Read this reviews before You buy...

"Actionable", Good advice and easy to read (less than an hour). I've already started to act.

"Word of Mouth Marketing in Action", What better way to give an example of word of mouth marketing than by participating in it! Excellant book with real world examples. Want to take it to the next level? I recomend attending one of the Gas Pedal workshops in Chicago!!

"Great Ideas That Are Easy To Do", I don't own a company or business, but this book was helpful to me as a free-lance writer. Many of the ideas and tips will help me promote and sell my books. I recommend it to anyone who has anything to sell.

Pam Halter, children's author

"Read? or used?", Watch Video Here: http://www.amazon.com/review/R97S7WEYFWKY2

"Get started with WOM today", Andy Sernovitz's book is a great way to get started with word of mouth marketing today. it's a nice balance between WOM theory/background, and practical how-to steps. Unless you're already an expert on word of mouth marketing, I expect you'll find this book encouraging, intriguing and motivating to get out there and join the WOM movement right away.

  
 
 

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