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What our customer's say!

"A must read for any budding entrepreneur!", As an engineer that wants to work my idea into a successful business, I need all the help I can get in non-technical areas. This book was the first I read to try and get a better understanding of the business world. It did not disappoint! Steven does an excellent job of getting his knowledge across to people in a manner easy to understand and follow. My venture is still in the development stages but I am going to utilize the knowledge I gained from this book to project my idea upwards!

"Terrific Launching Pad", Every budding entrepreneur should know and implement strategies and concepts found in this book. As a second opinion on the same brand of practical advice found in my own book, "The Expert's Edge," this book offers a terrific launching pad. Get it, read it, study it... do it!

"Very good book for a beginer", Very nice book for the first timer.
Explains in detail about the ABCs of starting a new business.

It was very helpful and enlightening about how to start a business.
A must read for anybody who wants to know what is needed to start a successful business.

It talks more about starting a startup company rather than starting a small business like a store.




"Great, fun, easy read, but...", This book is a great overview for someone just beginning to think about starting a business venture, but it seemed to be more focused towards the needs of a large venture, rather than a small business. It covered a lot that I thought would not be applicable to the type of business I want to start -- a small town retail shop where I plan to run the business myself and will not hire executives or get funding from investors (other than probably a local bank or the SBA). Perhaps this just shows my ignorance of what owning a small business is about, though!

I also have to express my disagreement with his comments regarding attorneys. (Disclosure: I am currently an associate at a big law firm.) It sounds like he happened to get some bad attorneys. For what it's worth, my thoughts, based on my own observations of attorneys at large and small firms (my own firms and opposing firms), are this: (1) I don't think his experiences reflect the services provided by all large law firms -- I think the quality of services you get depends on whether you hire a good INDIVIDUAL attorney, not law firm, (2) you are much more likely to have someone "learn on your dime" at a small firm than a large one simply because attorneys at large firms do a lot more business and specialize in certain areas and therefore become more experienced with matters that arise in those areas, (3) most small firm attorneys will NOT be as great as the ones he found, and (4) most partners are so distracted by bringing in business and a million other things that associates are much more likely to focus on your deal, keep things moving quickly, and actually pay attention to the details. I think the ideal arrangement for a small business owner is to find a good associate who has a good partner to ask for guidance on big issues when needed. I just don't think it's fair to generalize that all big firm attorneys are terrible and negligent with small clients, or that associates are all clueless and learning on your dime. (I can provide proof in the form of reviews from my large and small business clients!) That all being said, there are some fantastic attorneys at small shops and if you find one, you will pay much less for their services. My best advice on finding a good attorney (whether at a large firm or a small firm) is to get referrals from other business owners.

"Very good, but needs more depth", The Entrepreneur's Notebook by Gold offer an enthusing reading for anyone interested in knowing the fundementals of starting a new business venture with the least amount of mistakes. This is why I liked this book:
1. Uses real life examples from the author's own experience to explain entrepreneurship and the mistakes not to make when starting a new business.
2. Uses very simple analogies (I love the chapter on cash flow).
3. Very easy to follow and explains the different entrepreneurial personalities in great detail.

I did not like this book for the following reasons:
1. This book is not universal and most of the chapters apply to entrepreneurship in the US only. Although the first chapters are applicable to any entrepreneur, the ending chapters are rigid and US specific.

Final Verdict: Still a valuable buy but more applicable to US entrepreneurs rather than Entrepreneurship in general.

Read this reviews before You buy...

"Unique book with some original ideas", This book was very helpful to me. I started one business quite a few years ago and was looking for something to help me brush up on the basics. Entrepreneur's Notebook exceeded my expectations. It's an unintimidating book about so many of the pivotal concepts, some of which I learned the hard way with my former business so can attest to. I especially liked the chapters about generating and analyzing ideas, and also the chapter on management. A couple of the chapters were really original. Most of all I liked the fact that this book is very accessible. It's very readable and doesn't take too long to get through. Overall, I learned some things that I don't think I would have found in other similar books.

"Terrific Book and Most Worthwhile Read!", Practical Advice for Starting a New Business Venture is an excellent book for entrepreneurs of all sorts. It covers such topics as brainstorming, resource gathering, business plans, legal entities, financing, exit strategies and presentations, and it does so in such a way that is concise and remarkably engaging.

Dr. Gold's life as a `serial entrepreneur' is fascinating and inspiring, and his first class education combined with his wealth of entrepreneurial success, give his advice and insights the highest level of credibility. Practical Advice for Starting a New Business Venture is an invaluable resource to any person who is either currently involved or thinking about getting involved in any type of new venture. I feel a huge amount better-off for having read this book.

"easy, helpful read!", I am relatively new to the world of entrepreneurship having started my own small business about a year ago. I was thrilled to come across this book and consider it my entrepreneurship bible. It is a concise, thoughtful and practical guide for anyone starting a new business venture. He covers everything from building your team, to choosing a lawyer, to making your pitch to investors. I do not have a strong financial background, so the chapters that were most helpful to me were the chapters covering Cash Flow and Investment. Gold focuses on the big picture when writing about these topics, which is exactly what I found most helpful. I'm new enough to the game that I didn't want to get bogged down in the details. The Entrepreneur's Notebook has helped me avoid common mistakes and use Gold's years of experience to arm myself as I continue to grow my new business.

"clear and helpful advice", This book tells a budding entrepreneur what to do and how to do it. Advocating for simplicity and clarity in thinking and business planning, the author practices what he preaches in his compact writing style. Stories and personal experiences drive home key points and make them memorable. I teach at the college level, and put this book on the reading list for my undergraduate entrepreneurship class.

"Exceptional book for when you're just starting out", I recently accepted a buyout from my company and decided to launch a business. I've been doing my best to get up to speed by reading as many books on startups and entrepreneurship as I can get my hands on. Entrepreneur's Notebook is the best one yet, and deserves mention. Two things really stand out about this book. First, the author clearly has a lifetime of experience to share and it shows. He includes examples of not only what should go right, but also of what can go wrong. This is incredibly informative. Too many books focus on the positive and then just leave you hanging when things don't go perfectly (which I'm learning they never do). Second, a few of the chapters, while somewhat unconventional, really stand out from anything else I've seen. For example, one of the early chapters tells the story of stone soup and how this relates to starting a company. It's a wonderful way to think about it. Another chapter uses the bath tub as a metaphor to discuss cash flow. And the last chapter is a concise primer on how to manage. It's one of the best that I've ever seen despite having participated in numerous pricey seminars on the subject thanks to my former employer. The bottom line is that this book is worth reading and lives up to its title. Highly recommended.