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What our customer's say!

"dated, breezy brain candy", Guy Kawasaki tells stories well. Unfortunately, he is not inspirational in this book. If you want that, you should check out The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. That book is awesome.

Here are the key messages you will get out of this book:
* Create like a god. Command like a king. Work like a slave.
* Release early, release often.
* Absorb everything you can about the industry, and spread information. (the whole "Eat like a bird, poop like an elephant" thing).

These, along with other points, are ones you have all heard by now if you read other books or blogs involving business and startups. If not, then this book may be for you as a good primer.

One noticeable negative is how this book looks and sounds like it's from the late 1990's. The messages are indeed timeless, but some of the examples and quotes seem terribly out-of-date.

The best chapter in this book is on "avoiding death magnets" (chapter 6). While not worth the price of admission, it's good enough that you should skim it at a bookstore or library.

"Truly inspiring", It's been a pleasure to read this book. Actually took 3 days to finish it as Guy is capable of winning your attention and devotion since the very first pages.
It's full of practical real-world examples. Very informative and truly inspiring. Recommended!

"Nice book quite a bit old (1999) but still interesting", The rules are 1) create like a god, 2) command like a kind and 3) work like a slave. I think most of the book looks like the new economy bubble: fast over-optimistic growing and suddenly crack down. However it is a nice reading and for whom are used to this kind of literature could be interesting because it gives a glimpse of how we were 8 years ago especially considering we are living the sub-prime bubble world-wide crack down just by now. What about the authors? Uhm, the sensation I received by the book and that one by reading his biography on wikipedia coincide: a good teacher for a MBA course but he does not sound like a great entrepreneur. He is too much theory and too less practical action. A business need an innovating idea in order to enter in the market but its managing should not be pushed forward by someone thinking like a samurai at the war. Synthesis: good book to read but not a entrepreneur manual, AFAIK. Another citation interesting in order to understand the soul of this book is "think digital and act analog". Umh, my grandma was used to say: "real world is not a white/black place. It contains a lot of colors and grays too", I think my granny should not need a MBA nor read books to know the basic rules of the life and the business. She was used to say, too: "work hard, think with your head, do not follow common people" which could be translated in more explicit words: "works like a slave, command over yourself, be creative". Definitely Guy did not said anything my granny was a feet or two far away however he admitted the book is also a log of his own most expensive errors! So, in the end, it is Good Thing [tm] learning from a book by whom had the patience to write down it. ;-)

"Good reading overall", After reading the Art of the Start, I decided to purchase it and this book, Rules for Revolutionaries. As with the Art of the Start, I found the book motivating and an interesting read. The one downside of the book is that there is some overlap between it and The Art of the Start.

"A good book, but buy 'Art of the Start' instead", Mr. Kawasaki is an ethusiastic author and this book is an adequate primer on the subject of entrepeneurship and general business 'starts'. The best book on this though is his 'Art of the Start'. That is the book you want for the same material, refined, updated and better organized.

Read this reviews before You buy...

"Inspirational but somewhat outdated", Being an Apple fan I read GK's books. This is basically a book of quotes and biz examples from organizations and people that have done innovative things. GK sprinkles some of his own toughts from years of experience at Apple and other startups that he has been involved with.

The only problem I had was some the advice is not really easy to follow in the real world. For example: ignoring market research and with your gut. Fine that may work for small biz but larger corporations simply do not approve a project unless there is positive market research behind it.

Also some of the biz that are mentioned here are companies that were either acquired or no longer in biz. Also the recommended reading is mostly works that are outdated.

If you like GK you may enjoy this one otherwise you might want to pass on it.

"A Definitive Guide to Building Revolutionary Products and Companies", Revolutionary products and companies outperform their competitors by completely changing the way things are done -- not by doing the same thing better. Perhaps the best book on this subject is Rules for Revolutionaries by Guy Kawasaki.

The book is based on 3 principles:

1) Create like a god
"Develop revolutionary products and services by analyzing how to solve current problems."

First, Guy walks you through the 3-step revolutionary thought process that leads to breakthrough product creation. It's very practical, and if followed, will generate amazing ideas for your business.

Next, Guy introduces you to a concept he calls, "Don't Worry, Be Crappy." Simply put, don't worry about perfecting a product before sending it to market. Focus on getting your product quickly to the market, but be ready to make constant improvements based on user feedback. He says effective companies have a circular built-in system for continuous product perfection, rather than viewing the product life cycle as linear. It's not how good you can make your product the first time, but rather how quickly you can respond to feedback after it launches.

Finally, Guy explains DICEE -- a formula for creating great products. If you've ever wondered what makes Apple products so attractive, it would be beneficial for you to examine this formula and evaluate how it can be added to your own products.

2) Command like a king
"Take charge with strategic decisions that break down barriers of product adoption."

For any revolutionary product, there will be barriers to overcome. Here, Guy gives us 5 common ones: Ignorance, Inertia, Complexity, Channel, and Price. The revolutionary entrepreneur anticipates this, and uses one or more of the book's 6 "barrier busters."

Interestingly, after removing barriers to adoption it then becomes necessary to form new barriers to retain users. These "positive" barriers, if developed correctly, can also promote the creation of "customer evangelists" -- people that love your product so much they act as an unpaid sales force for you.

3) Work like a slave
"Relentlessly absorb information from your environment, then spread the knowledge you've gained."

The revolutionary keeps up to date by viewing the situation from different viewpoints, spending time with typical users, and then gaining information from those encounters. Businesspeople that stay (physically) close to their target customers are more likely to produce successful products.

Guy also reminds his readers that if a new concept will be an inevitable long-term success, the best strategy is to focus on gaining market share rather than reaping big profits initially. While obvious in concept, startup cashflow reality often makes companies do the opposite. He uses the example of Apple and Microsoft in the 80's -- Apple unwisely choose a fat profit margin at the expense of long-term market share.

For any entrepreneur wanting to make a difference, I would highly recommend Rules for Revolutionaries. The book is highly readable, and Guy Kawasaki's entrepreneurial experience at Apple Computer and later as CEO of seed capital firm garage.com is evident throughout.

"Sophomoric", The book is full of pie in the sky mentality and ideals as seen through rose colored glasses.

"A Book of Cliches and Fluff", If you are interested in the entrepreneurial world, you might find this book an entertaining read. However, if you are an entrepreneur or want to be one, this book is most likely not going to help you.

I have read so many business books (including books on start-ups) and invariably with the exception of a couple of books, those for start-ups are of low value and do not provide sufficient information desperately needed by entrepreneurs.

With so many fluff books on start-up companies and entrepreneurs, there is a great need for more in-depth how-to books. This one certainly has not bucked the trend. It seems that so many of the reviewers are just so proud and honored to speak of Mr. Kawasaki's previous stent with Apple or his garage.com firm (which I still do not think he is sure what their mission is) that they have not given the book a truly subjective and unbiased review.

When reviewing a book for entrepreneurs you should ask yourself the foillowing question:

Does the book really show you how to be successful? Is the information so valuable that you will study it and take notes or refer back to it for future use?

There are very few sources of valuable education for entrepreneurs anywhere. Therefore it is important that the authors of these books provide what is left out in business schools. Traditional business topics are covered well in business schools so there is more room for business fluff books. Despite this fact, there are still many books on traditional business topics.

In contrast, for entrepreneurs, the only source of education is the book market so you should stay away from fluff books or motivational type books, all of which teach you nothing.

"A revolutionary book", The only regret I have about this book is that it is too good. That is, much of the content has been scooped by the writers who have come later, so if you have read many business books written within the last couple years parts of Guy's book will seem cliche. At the same time, many of Guy's insights are still unique and cannot be found anywhere else. Especially important are his explanations on why never to compromise and allow your product to be invented and marketed by a committee. This is very counter intuitive, but true, and it takes a lot of time for most people to grasp this concept. But that being said, it is the defining characteristic that separates revolutionaries from mere mortals.

I'd recommend this book to anyone who has a world changing idea but still has doubts about whether or not it is workable or worth pursuing.