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What our customer's say!

"IT leaves something to be desired", The good news first: The chapters on the elevator pitch and on small talk are pretty good and worth a look at the book, though not worth the price of the book new.

Part of Mr. Wiskup's advice is to "paint pictures with your words" in order to better hold the interest of others and thereby make what you say memorable as well as to influence actions. In other words, use your words well to sell your ideas to others. Mr. Wiskup follows his own advice in this book; the problem is that he spends so much time painting verbal pictures that it leaves the book short on actual advice. He is so busy telling you why what you are doing now is not working that in the brief 192 pages of his tome, there is not much room left for telling you what you should be doing. It is my belief that non-fiction books should do their selling on the front and back cover and flaps and that the inside should be packed with information that supports the money you spent purchasing said book (which should be a minimum of 300 pages of good information). The It Factor does not fit this description and after reading the book I would not attend one of Mr. Wiskup's workshops for fear that, again, I would not get my money's worth.

All that being said, if you can get your hands on a library copy or a cheap, used copy, the two chapters mentioned above are worth a look.

"Inspiring and reassuring", The It Factor was just a book for me to read. I am a hairdresser and salon owner, in fact I have the pleasure of being Mark Wiskup's hairdresser and happen to be very fond of him and his entire family. Although I always felt very confident in my craft, I had the tendency to struggle with thinking I may not be smart enough. Having said that, I do believe I've made it a long way because I may possibly have "it".
This book makes you think and look at things in a different way and as a person that does believe in communication, it just shows you a better way to accomplish that. It is easy to read, entertaining and I would encourage anyone that wants to have better relationships with people on a personal or business level to read it. Everything is about relationships, after all.


"This book doesnt have IT!", I was extremely disappointed with this book, it has a great title and some good reviews but it lacks material. I can summarize the entire book in one line.

Establish a connection first, people need to believe that what you tell them it's important enough for them to listen. Duh!

Then the whole book revolves around this, plus you can read it in one night.

If you want a book on communication and networking, read Leil Lowndes "How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships" This book goes on detail about different techniques you can use to improve your communication and make sure people listen to you.

"An "It" thing to have for you library", If you aren't sure why your communication isn't up to par but you can't quite pinpoint the area of weakness - read this book. The It Factor is all about shedding those nasty habits which sabotage our communication abilities, learning to paint pictures with our words, and connecting with our audiences.

Wiskup's humble, yet straight-forward approach helps you re-align your thinking and offers a five-step implementation plan. Just when you thought "small talk" wasn't necessary, this book comes along and teaches you how to build instant connections, form a genuinely perfect elevator speech, and deliver helpful criticism.

Whether you're a devoted stay-at-home mom, a 9 am - 5 pm banker, or a communication specialist - The It Factor is the "it" book to have for your personal library.


"Your Mom and Dad Love You", Not only is Wiskup entertaining with his "24" analogies and his constant reminder that your parents have to love you, his tools work! We bought "The IT Factor" for all of our employees, had them read it, and then brought Wiskup in to help them put the tools into action. They instantly became better story tellers and have the confidence to speak up in meetings. As well, I have taken two of Wiskup's workshops after reading "The IT Factor. Even as the CEO of a mid-sized business, the tools he provides in the book combined with his in-person development have helped me translate stories from revenues and net profits to painting the picture and becoming more human.

Read this reviews before You buy...

"Paint pictures with your words and you will have the It Factor!",
I enjoyed reading this book. I thought overall it was very good. Unfortunately it did not light a spark for me. So I can't give it 5 stars. About six months ago I read "I Read It But I Didn't Get It" (ISBN: 157110089X) which discussed that many people "fake read." They read the words but they don't grasp their meaning. That book went on to explain how to avoid fake reading and comprehend what it is you are reading. I mention this because the instant book discusses how to keep people from "fake listening." This is when people listen to what you say, but they don't grasp the significance (they don't make a connection with you). Having the It Factor allows you to keep people from not "fake listening" to you.

The author is a communicatons skills coach. This book is clearly a marketing tool for his private practice. But it is a good one. I must admit that there were times during my reading of this book that I was chuckling. Some of the stories provided had some humor included. That was a nice touch! This book is about how to build strong connections with people. It explains that there is a connections process that good communicators use to communicate. And like any process this connections process is comprised of various steps. Small talk is step one when you don't already know the person. If you know the person, then step one is to be compelling (don't hint or expect the listener to infer).

Some of what is covered in this book is aimed at helping managers better manage and lead. Other material covered in this book is aimed at helping public speakers make an impact when they deliver their talk, seminar or workshop. And other parts of this book are aimed at helping someone who has to self promote themselves be successful in networking scenarios. The author actually covers a lot of ground in this book. The overall message I got from reading it is that talking and communicating are not necessarily the same thing. Lots of talk is cheap and usually listeners are guilty of fake listening when they hear it. A speaker wth the It Factor puts a lot of effort into her talking and as a result will usually make a connection with her listeners. She paints pictures with her words so connections are easy to create. Such talk is not cheap. 4 stars!

"betsy z.m.", I am not in the professional world, instead my roles are mother, daughter, wife, sister and friend. Move over Dr. Phil or at the very least pick up a copy of The It Factor. This book is easy to read and one that I will refer back to. I found out that "it's" all about effective communication and with two teenagers, two wonderful senior parents, and a spouse of 21 years it helps to choose my words wisely. Thank you Mr. Wiskup.

"FOR THE BUSINESS WORLD AND ELSEWHERE", Mark Wiskup fills THE IT FACTOR with detailed strategies for making memorable interpersonal connections that apply not only to business encounters, but to an array of other professional and social situations.

As I've applied Wiskup's sage business communications advice to my university lectures, the student newspapers have gone away and I seldom find myself talking over classroom chitchat. I connect!

THE IT FACTOR is much more than a litany of commercial communications platitudes: here is a winning playbook for both the university lecture hall and the business world.

Samuel Robert Dunn
Film Studies
The University of Utah




"The payoff, especially in this tigth labor market is going to be substantial", Finally after 40 years in active and successful business I found out what I was lacking... the inability to connect with staff, especially lower level staff. I found the "how to" in "The It Factor", applied it and the results were positive. The general staff meeting tone and attiudes afterwards improved considereable, the staff is more talkative and open and the reserve that I sensed in the past is gone with many of them. It takes effort to move the subject matter from head knowledge into the heart than into action but it is well worth it. The payoff, especially in this tigth labor market is going to be substantial.

"the IT factor: A must ", Mark Wiskup's The It Factor is a must read for anyone who communicates, and that's everyone! Do you ever have that one person who just never seems to understand after you tell them again and again? This book let me see the mistakes I have been making when communicating with friends, family, co-workers, and employers! This book is a must!