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What our customer's say!

"Not As Bad As I Feared", Absolute beginners who know nothing about the Internet and/or business will probably find this book useful, though not necessarily more useful than many free online resources. Fox clearly doesn't know much about the technical aspects of the Internet, but nothing he says is so terribly wrong that it will make a difference. Likewise, the general business information is cursory, and adds nothing to free information available online from the SBA and other groups, but it's accurate as far as it goes.

Fox makes a few points that are quite sound: you don't have to know a lot about technology or business to get started selling stuff online; it's better to get started quickly and learn as you go than to develop a perfect business plan that never gets executed; and overspending at the beginning is a bigger danger than being undercapitalized.

It doesn't take an entire book to reveal these "secrets"; nor is Fox a particularly compelling writer. But not being horribly wrong is actually better than average for a "get rich on the Internet" book. I also appreciated that he didn't advocate spamming or deceptive SEO practices, though he could have done his readers (and, thereby, the rest of the world) a service by covering these issues in more detail. His discussion of copyright could also be both improved and expanded.

While I don't necessarily recommend this book, I don't know of a better one to recommend for an absolute beginner who thinks they might want to get rich online. For general background on starting a small business, I would recommend the classic Small Time Business Operator, 10th Edition: How to Start Your Own Business, Keep Your Books, Pay Your Taxes & Stay Out of Trouble (Small Time Operator).

"At last I have found what I needed", At last I found what I needed to learn. Clear structure of all the actions you have to undertake to get started and build your own e-business.



"A great crash course", Scott Fox covers everything in this how-to book on starting your own internet business. Parts 1 and 2 start with brainstorming business ideas and researching them to be sure they're viable and moves on to explain different business models and how these relate to the ideas you've just brainstormed.

In Part 3, Fox explains the technologies behind the website(s) you are about to build and makes recommendations for how to do it cost effectively. He shows you how to choose a domain name, build a website, and develop "content" (all of the written material on your site).

Part 4 is the best section in my opinion. It's all about marketing and driving business to your site whether you have no budget, a small budget, or a real budget. And what good is having a fabulous site if no one knows about it, right?

Part 5 covers legal stuff and, as expected, is a bit drier than the rest of the book. But it covers important ground and Fox does it in a straightforward and easy to understand way.

One other thing about the whole "millionaire" thing in the title that others have commented on: Fox's point is that even if you're not making millions in your new e-commerce business, you can still live like a millionaire. How? By living on your terms and working when and how you want. And maybe you only make $500k or even only $250k so you're not actually a millionaire. But you know what? The average person isn't making that working 40, 50, 60, or 70 hour weeks working for someone else.

I'd absolutely recommend this book to anyone who needs the kick in the butt necessary to start their own thing. Fox's style is simple and easy to understand, but at the same time encouraging and motivating as hell.

"Good basic information on making money online", I'd never heard of Scott Fox before, but from what I read in the book, he's been quite successful at making money online. He's worked with some big names so it appears he knows what he's talking about.

The book spends most of the time covering the nuts and bolts of choosing a subject area (niche), determining its feasibility to make money, creating a web site and making the big bucks. He uses lots of case studies of people who are currently making money online, which is very useful.

I finished the book optimistic, but still a bit vague on the next action step. I'm in a bit of analysis paralysis, which he actually discusses briefly in the book. It's where you spend so much time planning and preparing to make money and learning to avoid all the pitfalls that you never take action. The book has given me some more ideas on how to make money, and I plan to refer back to it in the future as I take action.

If you're unfamiliar with how people make money online, it's a great book to help you learn. If you already know about the general methods of making money like drop shipping, selling on eBay, product development, affiliate marketing, digital information products (aka eBooks), then you probably won't find anything new.

"how to start your own on line business", I think Scott Fox has compiled some very good quality info on why and how to start your own online business. If you follow his suggestions I believe there are great opportunities available.

Read this reviews before You buy...

"Internet Riches Review", This book was well thought out and truly walks you through step by step of creating your own online business. I believe that you will really enjoy this book and learn a lot. Kudos to Scott Fox for this book!

"Maybe good for beginners, hardly for advanced internet entrepreneurs.", I had high hopes after reading reviews for this product but alas, they were dashed shortly after receiving product. Kind of hokey analogies and not a whole lot of real success stories you would want to identify with. All in all not a real great read unless you just discovered the internet yesterday in which case you'll love it!

"I learned more than I thought I would.", I'm going to do something I rarely do here. I highly recommend INTERNET RICHES by Scott Fox for anyone who is serious about starting up or improving their Internet business. But I'm also going to recommend you do something else first. If you are just now starting out with your Internet business, read Your Internet Cash Machine by Joe Vitale and Jillian Wheeler first.

The two books cover some of the same content, but the Vitale-Wheeler book is written on a more basic level and is a little easier to comprehend for the beginner. This book goes into much more depth and also covers many subjects not covered in Cash Machine.

For those already involved in an Internet business, you will learn a lot more than you might think. I know I sure did. I found particularly interesting, Chapter 25, where Fox gives some outstanding business advice regarding the value of mistakes and knowing when to change direction.

This is not necessarily an easy read and at times, has a text-bookish feel to it, but the knowledge gleaned is well worth putting forth the time to read this one.


"A Gold Mine of Useful Tips", If you are resolved to begin your own e-business,you get all the inspiration and advice you will need from Scott Fox's Internet Riches: The Simple Money-Making Secrets of Online Millionaires.

Fox is a highly successful e-business veteran who is the director of The Liminal Institute, a think tank based in California dedicated to the promotion of entrepreneurship. Fox states in his introduction that he founded the organization because the secrets of prosperity of the new generation of Internet businesses should be shared. In the past his expertise was only made available to top celebrities and venture capital-backed startups, he is now making it available to everyone through Internet Riches: The Simple Money-Making Secrets of Online Millionaires.

This must-read compilation of useful tips is divided into six parts and concludes with two appendixes, a glossary and an index. Beginning with an assurance that the Internet is alive and kicking in spite of what some "experts" have to say, Fox next proceeds by giving us a broader picture of e-business opportunities by exploring three waves of the Internet's millionaires. The first one he terms the efficiency millionaires who start businesses focusing on helping people and businesses do things faster, easier, or in more entertaining ways. As Fox states, "the key to finding Efficiency Millionaire e-business opportunities is to simply pay attention and keeping track of the needs of the people in your daily life." The second e-business millionaire is the Product Millionaire that can be broken into two categories, those that compete on price and those that compete on selection. The third e-business millionaire is the niche one or those who have profited by recognizing that communities are formed not only based on common social interests, but also on shared purchasing interests.

The next section of the book examines developing your own e-business model where Fox demonstrates the Millionaire Types Theory with a concrete case study showing the steps that an entrepreneur can take to evaluate his or her own interests in order to find a potential million-dollar business idea. In other words, what e-business you should pursue and how to go about finding one that is suitable.

Once you have decided on an e-business, an entire section is devoted to building your business where you learn about technology secrets and strategies, choosing a domain name, choosing a website hosting company, building a website, finding a web designer, e-commerce shopping carts, eBay, website content, reality checks before investing time and money, action plans, and testing your business.

Not to be left out are Internet Marketing Secrets, legal issues and administration. Fox loads up the various sections with Internet Millionaire Secrets. For example, he asserts that we are surrounded by business opportunities that we may not even see. The best of these are simple ideas based on making your customers' lives easier and more efficient. Another tip, you may have an excellent product to sell however friends and relatives try to dissuade you into believing that no one will purchase your goods. However, is this really true and when naysayers claim that "nobody" will buy your product or service, do they really imply that there will be zero customers? As Fox states: "Nobody" probably means nobody I know or nobody in our town, because, in the past, that's as far as most entrepreneurs could afford to market their goods." However, these individuals can't or don't want to look farther then their noses and fail to look at the bigger picture. Remember, the Internet now makes it possible to easily sell worldwide with millions of potential customers.

In addition to these secrets, Fox also provides many concrete examples and case studies illustrating on how you can take advantage of all of the business tools available, however, as he remarks, his book is "not about get-rich-quick schemes or vague strategies for envisioning abundance or positive thinking." In order to profit from this advice and sage counsel, it is imperative that you bring to the table your own creativity, dedication and hard work. Fox doesn't have any magical formulas to instant success, although he can provide those interested in starting their own e-business with some valuable tools to help them on their way.

As an added bonus, the book contains a very useful concluding section or appendixes containing a list of e-businesses that have been discussed in the book, Internet research skills and a glossary of various terms used.

Norm Goldman, Publisher & Editor Bookpleasures



"Excelent", Excelet book for anyone starting on internet business, couver general information in inteligent format, easy explanation of how to start and how to find tools necessary for it in economic way.