Others say...

"self help books usually turn me off"
There is one section of bookstores that I traditionally avoid when browsing:
the self-help section. It's not that the ideas of how to live a fuller life are not
worthy of my attention, but the way these book are written usually wears me
down by their linear nature and repetition of thought. And they often seem
disingenuous. Sagmeister's book is the opposite. It is an alternative
self-help book designed for those of us that like to think about our values
but suffer from short attention spans and require visual stimulation and
maybe some shock value to get us motivated.

There is a lot of work here. A lot of ideas and images. It is a bold compilation of twenty thoughts presented in provocative visual pamphlets. Like his graphic work, the book breaks boundaries and is a bit rebellious, but not in a self-conscious manner. You actually get the feeling that Sagmeister takes his personal development as seriously as his ideas on
design and that he believes that design can make a difference. It's very optimistic. It makes you want to want art or change the world or change yourself or rethink the very form of a book. Maybe the fact that it is broken up into bite size chunks with dramatic and hilarious and curious photographs of real world examples makes us see that it is possible. Or maybe the fact that this compilation is a work in progress rather than a final thesis makes it accessible.

"Everybody who is honest is interesting" is an appropriate aphorism taken from the text. You get the sense that Sagmeister is being honest in this work. And in our world of marketing jive this is refreshing. I'm guessing that one other thing that Sagmeister has learned in his life is that most gifted designers are not gifted writers and that most need good editors. The book is especially well written and concise. My only criticism is that the pamphlets don't go back into the sleeve so easily, but I have learned to live with that.


"Is there more?"
I had a hard time liking this title because it seemed like it could have been more. Perhaps if I made it to his gallery show I could have felt that I connected to its vision. It is beautifully designed, all there with the big named photographers, artists, illustrators, etc. But I was left wishing that there was more that I could have gotten. It felt like a sidekick companion than the entree.

"Must see"
The long awaited follow up to Sagmeister's 'Made you Look' has been well worth the wait.
A book, so different to any design piece available. Full of beautiful imagery, humor and some heartfelt reflection.

A great insight into the working's of an amazing studio.

Congratulations for this extraordinary publication.
Your energy and commitment to life is so great.
So unexpected.
So many highlights.

"praise"
Sagmeister is by far my favorite designer, and this book is a really beautiful example of his work.

"I have learned this book is great!"
the things he has learned are things that I have learned and am still learning.