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  Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)

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What our customer's say!

"Excellent book, but delivery is convoluted", This is an excellent book for getting a grip on quantitative market segmentation methods. It is a bit murky in places, but definately is one of the more advanced books on the subject.

I recommend it, but with reservation for those who are not up to speed in statistical analysis.



 
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