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What our customer's say!

"Create a Business Plan that Makes Strategic Sense", Are you looking for a template that will allow you to create a business plan by simply filling in the blanks, as some software does? If so, you should beware of the danger in that approach. Without an in-depth understanding of basic business principles, you could end up with a plan that lacks coherence and is strategically flawed. This could undermine your credibility, and you would likely lose the interest of potential investors.

Rather than taking a superficial fill-in-the-blanks approach to business planning, this book aims to help you achieve an in-depth understanding of basic business principles. It explains the most important choices that must be made in any business plan, regardless of the industry. It clarifies the significance of these choices, and how they might impact your business. Hopefully, by reading this book, you will gain sufficient understanding to create a business plan that makes strategic sense.

This book offers a great deal of valuable information and insight on business planning. And you'll find a sample business plan at the end of the book. While this sample plan should prove helpful, some readers may want to consult other books for additional business plan examples. As well, if you lack accounting experience, you might need to consult other books for more detailed help with your pro-forma financial statements.

In any case, you are more likely to achieve optimal results if you obtain professional assistance at some point during your planning process. For example, you could start by going as far as possible with this book, creating your business plan the best way you are able. This should get you off to a good start. Then have your plan reviewed and polished by a qualified accountant or management consultant. Even if no substantial changes are needed, a professional review can help you gain confidence, and support your credibility among bankers and investors as well.

Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Powerful Marketing Strategy Secrets for Profitable Small Business Management


"Great Information!", Business Plans for Dummies has great information in it and is a wonderful resource for those starting or contemplating starting a business. Well worth the cost!

"Good Reference for Beginners and Intermediates Alike", I've done a number of business plans in my time and bought this book as a gift for a friend who wants to start her own business. I purchased it because it includes all of the basics needed to develop a business plan that will guide you as you start and build your business and will also give you the credibility you need to secure outside financing. This is a very good step-by-step guide for those completely new to business and an excellent refresher guide for those who already know the basics.

And, by the way, you can skip the companion Dummies book called Business Plans Kit, which covers the same ground as this book but includes a CD-ROM that doesn't add much value. The truth is, this book is cheaper and offers just as much help as the larger and more expensive kit version.

"The title says it all...", I'm a business planning consultant and a client just gave me a copy of this book. Way too basic, not enough help on the most important part of any business plan: the financials. If you want to get funded, look for a better book.

"Not bad", This book was not bad, but it needs more sample plans. If you are writing a Business Plan, this book will get you started, but it will not get you finished.

Read this reviews before You buy...

"An excellent and practical book for all businesses", The writers have managed to bring together solid business approaches with some of the tips and tricks that have been gleaned from leading business practice. This is a must read not just for small businesses but for large firms too !

"Excellent resource for strategy and planning", I provide consulting help on business and strategic planning for clients in the US and Brazil. I came across this book originally in its Portuguese version. Now, I'm recommending it to all my clients in both countries. It makes my job of explaining what is a business plan much easier and introduces business people to the ideas and, more importantly, the attitude you need to undertake planning. I recommend it highly.

"The best book on business planning I've ever read.", There are lots of books out there about business planning. But this one is special. It is clear and simple to understand. At the same time, it takes its readers and the subject very seriously. It's full of case studies and entertaining examples of businesses that have succeeded--and sometimes failed--because of strategic planning choices. I learned everything I needed to know to start planning a small business out of my house. Highly recommended.