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What our customer's say!

"It's all good", "Keep Your Brain Alive" is pretty much what I expected. Explains(simple/effective)ways of creating new neural pathways performing routine(mundane) activities.
Arnold

"Keep your brain alive", Very interesting and simple book to follow. I am definitely going to do the exercises.

"Keep Your Brain Alive", This is a really quick read...
Full of practical information. If you want actual exercises to do to increase your memory, this is it.
You can read it today and start working on your brain capacity tonight!

"This is your brain on stupid pills...?", Might well be a recipe for ulcers , heart attacks and strokes:
reminds me of the latest fad diet.The Complete Scarsdale Medical Diet: Plus Dr. Tarnower's Lifetime Keep-Slim Program
Taking advantage of an aging generation of baby boomers who worry
about their future is somewhat reprehensible.
In my psychology class we had to study
a case history of monkey's that psychologists gave ulcers by " shaking things up a bit".
Stone age hunter gathers mostly lived to a ripe old age of 25:
so emulating them is probably very bad advise.
Point by point the book's prescriptions can be one for an early death
for people who haven't already taken good care of themselves.
The most important thing in keeping your brain alive
is not believing you are too old to think.
Distrust doctors trying to get rich by publishing
a cheap popular book without much real substance that you can read in 10 minutes.

"Interesting but a bit impractical. . .", "Keep Your Brain Alive" offers some fairly standard advice on how to keep the mind agile as one ages. You've heard it before--be social, learn new things and new ways of doing routine tasks, use all the senses. The unique aspect of this particular book is the suggested exercises, but here the author veers away from the practical a little too strongly for my taste. He's big on exercising the sense of smell, and recommends driving around with a bunch of bottles with fragrance soaked pieces of sponge. Then uncork a particular one when you pass a specific place to fix it more firmly in your mind. I think if I did this my husband would begin having serious doubts about my state of mind--with good reason! I thought some suggestions could be dangerous, such as wandering around your home with lights off to activate the other senses--not a good idea for an older person, just as "uncork bottle while driving" is not a good idea. The scientific explanations are excellent--very clear and easy to understand--but I'd take the exercises with a big grain of salt!

Read this reviews before You buy...

"If You Don't Use - You Loose It!", I already knew that as you age and your memory starts to go, it is not too late to regain mental strength. Our brain is like a muscle - if you don't use it, you lose it! This book offers highly effective exercises that help you fight memory loss and bulk up that brain of yours. I really enjoyed the concept of "neurobics", which are simple and fun exercises that stimulate neurons in your brain and incorporate all five of your senses.

I recommend this book to anyone who wants to keep their mental edge - and don't we all want to stay as sharp as a tack? Personally, besides the simple yet repetitive exercises from the book, I use services like Agogus.com, which provide stimulating, varied content to work out your mind. It really does increase my mental fitness - and gives me lots to talk about too.


"Consider it for the increase in focus", I did a google on the concept of neurobics first. It's a concept developed solely by Dr.Katz with no actual physical evidence that it works. All the articles I found were related to the book, not any new research on this theory. In the opening chapters, Katz builds his case for how the brain wastes away in the absence of full sensory usage , how neurobics (could) make a difference and then proceeds to the excercises.

The exercises are diverse,cover a whole lot of brain estate and can be applied for any age group. I appreciated how they could be seemlessly integrated into the course of the day and week across varous activities. Except for the initial awkwardness , you need not spend any additional time doing them.

I applied some of the exercises and have noticed an immediate benefit in focus on habitual tasks. For eg. I used to bathe in a hurry and leave for office. Bathe so absentmindely that I'd wonder sometimes whether I washed properly later on when my mind caught up. Concentrating didnt help. Katz suggests breaking such habitual activities by using your less dominant hand rather than the usual one. It has made a great difference to me. This and other exercises do bring focus and awaken dormant senses while doing tasks.

The claim of long term memory growth is a moot point and one I'm not convinced on yet. Involving additional senses to remember stuff reads good in print, but not too practical in real life. I still can't remember a good joke to save my life.

But I sure am benefitting with other exercises. Here's one that I came up with. I have a habit of absently reaching in the fridge for a bottle of coke whenever I sit down with a book. I've switched the hand for opening and reaching in the fridge. Now each time I reach for an item, I pause and consider twice before taking it. You heard it here first!

"Decent start for exercising the brain.", I am actually 30 years old, and the book says it caters to 40+, but I find it a great start to opening neural pathways by seemingly simple exercises.

"Accessible, intriguing, and fun!", This book was published in 1999. Now six years later, the baby boomers are moving beyond middle age into their 60's! There is no way that anyone working as a professor in Neurobiology at Duke University Medical Center could get away with selling a book founded on fluff. Katz has structured a daily self responsible system which transposes complex principles of brain development into an accessible experiential application for the general public. He has provided a great service in an age where Alzheimers is indeed a threat to aging. His daily guides *do* work and they do stimulate the parts of the brain and neurosensors to which Katz refers. My husband and I have had a great deal of fun with this book. We're both active and (for right now) healthy and happy baby boomers. Writing with the non dominant hand one day this week as directed in the book, was challenging. I realized the great strength of the large motor muscles in my left hand from playing the piano professionally. The primary challenge was staying with the writing long enough to move through the frustrations of not being able to write well. I became increasingly aware of the astute vulnerable weakness of the small motor muscle control in my left hand and wanted to give up but didn't. As adults, we are usually rigid when it comes to revealing our vulnerabilities. This book challenges adults to penetrate their comfort zones and not wait until there is a stroke or some other debilitating condition which leaves a person without eyesight, hearing, the use of a sense or a particular area of the brain. Katz challenges the adult to minimize the two dominant senses, the visual and auditory, in his daily neurobic assignments. He makes it clear how the less used senses in modern times have been blunted in the modern technological societies. Katz renders an expansive and interesting history of how the ancient (such as the Polynesian sailors) used the senses in ways that we no longer do. Their olfactory and touch senses kept the brain active. Thus, this assisted them in surviving the wilds of nature. The book is an interesting read and is sure to keep the reader plenty busy re-charging the electrical passageways of the wonderful gift with which we are all born, the human brain. As a person who has lived with a congenital hearing loss, I have long been acquainted with sense adaptability. Hats off to Katz for an accessible, intriguing, and fun book!

"A good read, but a psychology course would be better", I do not dispute the scientific facts in the beginning of the book. In fact, they line up very well to the academic research that is being thought in introductory psychology courses. But I do have to agree with some reviewers in how Dr. Katz presents the concept of neurobic exercises as a means of increasing neurotrophin production. While the causation is very clear in that injecting neurotrophins increases neural connections, there is no correlation yet that the novel exercises presented can stimulate neurotrophin production.

On the other hand, I do see how learning a new language, social interaction, or making love can stimulate the brain, so I can see the positive benefits of these exercises. But I really don't see how it produces neurotrophins, which are crucial in Katz view in maintaing mental fitness.

But the lack of stronger premises in supporting neurobics, doesn't make this book any less effective in showing that people do "autopilot" around the world with routines. In effect our routines have made us a bit mindless, and I can see how this book would help some people be aware of their mindless routines.