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What our customer's say!

"Great introduction to info dashboards", This book is a great introduction to info dashboards: lots of pro- and counter-examples quicky convey the point of what makes a good information dashboard.

"Essential Reading for Presenters of Data at all Organizations", In this book, Mr. Few highlights the common design mistakes of dashboard design and provides tools to enable the audience to easily get the relevant information quickly.

Stephen draws from psychology to define best practices for organizing business information in a way that elevates accurate interpretation. He promotes the use of Bar graphs for clearly displaying information, while demonstrating that our human parallel processing of our eyes and brains do not effectively interpret quantitative scale using pie charts or radar graphs.

The book insightfully shares that Dashboard Design has different forms depending on the different role of which it will be used. Few classifies Information Dashboard into three types relative to the Role:

*Strategic Purposes: The primary use today is the Executive Dashboard that provides a quick overview that decision makers need to monitor the health and opportunities of the business.

*Analytical Purposes: Require more context behind the numbers, including meaningful comparisons, historical background and more specific performance evaluators.

*Operational Purposes: Monitors Operations that are continuously changing and may require immediate attention. Operation Dashboards require the most specific and highest level of detail, but must also be clear and simple for the audience to understand quickly what needs to be done.

Before this book, few people knew to differentiate Dashboard Design according to the role the information will be used for - Strategic, Analytical or Operational.

Another key takeaway is to avoid fragmenting data sets that share relationships. Stephen argues grouping interrelated together on a single screen can tell a more complete story. Mr. Few says of Information Dashboards, "simultaneity of vision that it offers: the ability to see everything that you need at once. This enables comparisons that lead to insights-".

Information Dashboard Design is a must read for presenters of information at all levels of the organization. Stephen Few provides practical lessons on how to raise audience comprehension of the data and make your meetings more valuable.

Stephen Few has 20 years of expertise in the field of data visualization and is an MBA professor at Haas Business School, UC Berkeley.



"Easy to read and simple to understand", This book is very nicely written in easy to understand manner. The format and layout of the content itself communicates importance of visual aspects at core.
Usage of colors and presentation of data are eye openers for BI Professionals like me. I mean, most of these years after seeing all those animated charts and sweet looking dashboards (from all big BI vendors), the real meaning was somewhere had been lost. I think this book is must read for everyone who needs to present data, and not only for people who design Dashboard.
THIS IS PRACTICAL!

"drags you to read it!!", Really interesting book...especially if you are looking around to find sth like this...I was really lost in looking for dashboards, but this book made an impact. I propose it to anyone that has any relationship with dashboards!!

"Clear, concise, and cleanly designed and presented.", This is a good book for those who need a better understanding of what constitutes a quality (visual) information dashboard. It doesn't get bogged down in useless details, focusing instead on the primary design factors (e.g. use of grapics, layout and space, text typeface and emphasis) which will help you to create a USEFUL and used info dashboard. The book itself is well designed (as one would expect) and the author's tone is casual and concise. Ample illustrations and images provide examples of the Dos and Don'ts so you can readily understand the design guidelines the author advocates.

Most of the book focuses on the visual aspects of info presentation with some useful forays into areas such as proper requirements/measurements gathering and different user types. Little of the book is on the "back-end" or deep business needs/uses of informational dashboards.

I think the book is well written, wise, and should be required reading for any developer who finds themselves working on an information dashboard or other data presentation project. Readers looking for more business case background or data-wrestling info will need other books but should consider reading this one to make sure all their hardwork doesn't result in a turd of a final presentation/project deliverable.

Read this reviews before You buy...

"If You Like Pie Charts, Please Buy This Book.", First, I think this book has something to offer to everyone. But if you have already read at least two of Edward Tufte's books on visualizing information, then you are probably better off borrowing and browsing through this book for 20 or 30 minutes rather than purchasing it. The book is mostly derivative of the kind of work Tufte does, so it won't offer a lot of new ideas for readers well-read in the area. The first chapter contains an overview of the history/main issues in dashboard design. The final chapter includes helpful good and bad examples that demonstrate the main ideas introduced in this book. I think anyone can take something away from these sections of the book.

For the rest of you... do you think pie charts are pretty? Do you like those default 3D bar charts in MS Excel? For the sake of everyone you work with, please pick up this book. It's a good overview of issues in this area and you will be better at communicating information if you pay attention to the ideas and study all the examples of this book.

"My Reference for Dashboard Design", If you were to listen to Dashboard software vendors then you'd think that information dashboards are built with speed dial, 3D pie-charts and bar-charts and nice background images. Of course what do these vendors know.

In this book you will find examples for many industries of what a good information dashboard could be like. It really is a learn by example. But as you go through the book, you notice that the same graphics artifacts are used again and again.

The author shows you to use the best artifacts for a given objective: sparklines, bar-charts, dot-plots and tables. You will also learn to make good use of your chart axis and borders so that they too can provide valuable information.

I've not read dozens of books on the topic but this one is certainly one of the very good one. He is also part of the Edward Tufte school of thought, to which I also adhere.

"My Type of Design Book", I stumbled across this while browsing around a Chapters bookstore in Vancouver and I'm glad I did. It's inexpensive, short and to the point, full of colourful examples and well worth my time.

I couldn't say whether or not this information is better seen elsewhere (I haven't yet read Tufte) I will say that I did learn much from its presentation here and highly recommend it to anyone working on a dashboard. One could level the same criticisms against Don't Make Me Think, but its brief and quirky presentation elevates it over its sources' typically verbose and dry styles. Perhaps that's the same with Few, I couldn't say.

If you're anywhere near a dashboard, I suggest giving this a quick read.


"Elegant Simplicity", All of us are living with more data in our lives. Every day the amount of data is growing. Not surprisingly, there is also a growing number of software companies attempting to "help" us navigate all of this data. Dashboards are a recent advancement in database and business intelligence software that attempts to consolidate all of the reports, charts, graphs that we use all day onto a single screen. Unfortunately, most software vendors have missed the mark. They have not done a great job with the visual design of dashboards.

Stephen Few provides a great overview of dashboard design in this book. Chapter three is particularly good. In it, he lists thirteen common mistakes of dashboard design. Business intelligence software vendors and consultants should definitely read this. Like Edward Tufte before him, Few promotes elegant simplicity as a design goal for visual interfaces. He goes deeper than Tufte, however, and provides many more specific examples.

"Excellent "How to do" guideline", This book provides a very good framework for how to graphically design performance dashboards.
It focuses entirely on the graphical design and does not take into account aspects of selecting the right KPIs, how to gather data, and how to make dashboards interactive and supporting root cause analysis.