Others say...

"Business Plan Book"
I received the book the next day. Incredible speed. Book was in perfect condition.

Thank you.

Harry


"Great for someone in business or already in business"
Found that this book covered all the bases of writting a great business plan. As some one who has taken a couple of business courses, this was one of the best sources of information on writting a business plan.

A must for any one in business or starting a business.

"Spectacular book"
Wonderfully helpful book. I love this series and can't wait to read them all. While writing my business plan, this book as been by my side, every second, for reference. I don't know what I would have done without it!

"A must read!"
This is a must-read book for anyone thinking about starting or expanding a business. Rather than simply another book about writing a business plan, Sutton makes the case early and often about why such a plan is needed - and it isn't always to raise money.

Sutton introduces the reader to Robert Kayosaki's Cashflow Quadrant. He points out that those in the E (employee) and S (self-employed) quadrants really focus on operating solo - and as a result have slim chances for building a business. Why? Because they are creating jobs for themselves for which there is no exit strategy. Those in the B (business) and I (investor) quadrants are team players and are always looking at how they remove themselves from the business situation - if and when they want to.

Sutton makes use of practical examples that help the reader understand the various aspects of writing the business plan - and why each part is critical. He emphasizes that it's okay - and perhaps preferable to get help on various parts of the plan - for example engineers can write and entire plan of 30-300 pages, but may find it difficult to boil it down to an effective one-page summary.

The book provides simple common-sense questions to answer that might be difficult for the would-be business plan writer to come up with alone. Questions like: Is the purpose of my business to make money and serve people - or to serve people and make money? The answer to this question is critical - and in the book he explains why.

He also provides simple, but powerful advice on the traditional SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). He points out that many people struggle with this because they don't want to appear too full of themselves - or because they think that pointing out weaknesses dooms their chances for success and or funding. He powerfully points out that strengths should be common and compelling - that is the strength should exist in most all business of this type - but that you execute better than anyone else. He also helps the reader understand that weakness should be common rather than catastrophic.

Armchair Interviews says: A must read for business owners.