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What our customer's say!

"A fun read.", This was a great read. It mixes a lot of the "practical" behind the scenes aspects of putting a shoot together with the technical parts of how the shot was taken. McNally is frank about the hardships and sacrifices of trying to become a professional photographer and doesn't pull any punches about the effects on his family life. But for the most part the book is light hearted and fun to read. It's probably not the best book on the technical aspects of lighting/photography, but if you have any interest in portrait/slice-of-life photography you'll definitely enjoy this.

"Great Narrative, Tips May Require Some Working Knowledge.", This book if filled with brilliant images, and some great auto-biographical narration. However, while some of his explanations may work for beginners, I feel that most may become frustrated without some more in-depth information. As a senior, working on a BFA in photography, I found this book to be incredibly helpful and insightful, but it does require some foreknowledge. I am looking forward to discussing some of these things with my professors, so that I can better achieve some of the techniques that he discusses. A couple of years ago, though, I think that I may have been disappointed, and unable to get much from the book. Certainly, any experience level could appreciate and learn some amount from this book. I think it's important to keep in mind that, really, no photograph should be replicated just for replication's sake. Is it realistic to apply this knowledge to my photographs? Yes! Would I try to copy exact ideas, etc? No. I just don't see the point of reinventing an identical wheel. If that's your intent when thinking of buying this book, I don't think you'll find it satisfactory. Just my honest opinion....
-E

"great photography books", Lots of anecdotal information mixed in with a quick blurb on how the picture was shot, that is what makes this a fun & informative book to read, more for the intermediate or begining photographer that intends to move their "hobby" to the next level or find out how those cool pictures are done, cool moral booster too because you find out that not evey shot a Pro takes is planned that way nor turns out all the time...definatly one of the better books to buy.

"Don't bother", I have never been as disappointed with a book as I am with this one. I still gave it 3 stars because the book was not absolute crap, it was still an OK book. It is from the great Joe McNally, with many of his photos and tips and tricks from him and people who influenced him. That is a crappy way to write a book, basically it would make a great web page, but a crappy book.

I have been a fan for a long time, Joe McNally has been an icon in the photo world, but the shots he used to illustrate his points in the this book were not his best, not his second best, they were not even good most of the time. He seems to think so, which makes me question his judgment, but I think most of them suck and the stories that go with them are trite and often times do not give you any helpful/useful info so that you can recreate a similar shot. What kind of advice is that? I liked some of the stories, but even then they were too short on substance and detail, often times more about him or the situation than the photo.

This book is basically a poorly thought out combination between a coffee table book full of pictures (none of which would I put in a coffee table book btw) and a Scott Kelby-esque guide. The problem is that it is not Kelby-esque at all, it just uses his "friends chit chatting and lending advice" style (and not very well either).

I am no pro, I am no critic, I am for all intents and purposes no one that Joe McNally has to impress or care about. I am a regular guy who paid too much for a book. I lost a lot of respect for McNally, much of which I would likely have lost if I would have simply seen many of these photos in the first place, some were that forgettable.

I feel ripped off, but only because of my high expectations. I was lead to believe from Scott Kelby that this was a great book, he is biased. I am going to have to start taking his advice with a grain of salt, knowing that I have to say that this is the only time he has done me wrong.

A note to Joe, please do us all a favor and make another book, this time do it right, use your "A" material, write a book that is EITHER a showcase for your work OR a guide to help us little guys become better at lighting/photography in general.


"Pro Photgrapher at work - a how to light almost any subject", This is an interesting book, filled with beatiful photos and first hand explanations of how they were taken. It is well written and interesting reading for any photographer. However the photographer used a small truck load of lighting equipment for almost every shot, so it is not of much instructional use to a photographer who does not posses, or is willing to rent, an almost unlimited amount of flash lighting equipment for every photographic session.

Read this reviews before You buy...

"The Moment It does'nt click ", The book does not cover anything that will help you shoot better photos if you storys its ok i guess

"An Outstanding Book - But Don't Hope to Learn Everything From It", Mr. Steffens makes a number of very solid points in his thoughtful review of this book, and I would certainly caution potential readers to take note of what he is saying as I was hoping for more direct insight in terms of how to recreate some of the truly amazing photos that Mr. McNally has captured over the years. If you are looking for a point by point instruction set on how to pose a subject, or exactly where to place lighting (in more than general terms), this is probably not the book for you. That said, I still give the book high marks. There is plenty of information that is useful for the experienced photographer about how to make some informed decisions when working on an assignment. The work presented is certainly inspirational, and it's hard to imagine a step-by-step guide from a photographer who has had worked with any number of celebrities and captured award winning images. The vast majority of photographers simply are not going to find themselves presented with many of the types of work that Joe has encountered (we can always dream though). I still recommend that anyone who wants to learn more about Joe's work pick up this book, both for a source of inspiration and instruction.

"Great writer and photographer!", The book is just perfect for me!
Great photographs, lots of talk about lighting and stories that is just long enough.

"Great pictures, so-so advice, exorbitant price...", The book has won more praise from photographers of all ilk than just about any other book ever, though as I discovered $55 later, Joe McNally's blue-collar celebrity and incredible photographic versatility don't guarantee that everything he publishes is as cool as he is. The party line is that the book "has one foot on the coffee table and one in the classroom," which amounts to two few feet, as I see it; each image is paired with a very soft technical explication that merely suggests that McNally is, in fact, alive (and proud of what he's done while alive). Sure, the novice with little imagination may feel treated to privileged perspective thumbing through the candied panoply of McNally's greatest hits, but unless you're at ground zero with this novice, this book will not elevate your craft at all (even though Joe is cool).

"Beyond f/stop and shutter speed", Not for those looking for f/stops and shutter speeds.

It gives you the litle tricks you gain by practicing...

In cooking (and in French) this would be similar to a great cook explaining his "Tours de main". The little secrets that turn a known recepy into a journey to the realms of scents at tastes...