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What our customer's say!

"Love it!", You can do so much with this book. It's also inspiring and fun to read. I love it! Robin Williams rocks!

"great intro to designTurned the ", Turned the light on for me as to why my fliers, brochures and business cards were so hard to really "get." Because I'm a visual artist I hadn't thot I needed any help. How wrong I was! This book is great for beginners, it's short and sweet, and great bathroom reading!

"A handy beginner's reference - Simple concepts, clear explanations, and good ideas", Very unintimidating, with before and after examples of how certain pieces were improved. It will change the way you look at written copy. I am a novice and it helped me learn the basics very quickly.

"Immediate payback with the production of a nice flyer", Upon receiving the book I was surprised how thin it was. But overall I am very happy about the purchase. A thicker book might have been more complex. This has simple language, it's easy to read and easy to apply. After reading most of the book I had to create a flyer, and following the tips made the work easier and the result much better: even graphics professionals say the result is pretty good!

"Great for the non-designer", I read some of the other reviews in preparing to write this. I am definitely a non-designer but have found a need to learn some design principles. I thought the book was great for its intended audience and probably for more experienced people as well. I have already applied the design principles in my work, web site development, and I re-did my letterhead based on what I learned here. Is it the best that could be done by an experienced designer? No. Is it a lot better than it was before? YES! I tested some of my small web page improvements on a few people and got confirmation that I have learned some very useful tools to improve my work.

I got a chuckle from some of the negative reviews, things like "I am a designer and it didn't help me." Duh! It is not aimed at them, and I thank the author for that as it might have gone over my head if it were.

I am excited enough about what I learned that I plan to take a few college courses to go even further. Thanks for the inspiration!

Read this reviews before You buy...

"Developers design book", The Non-Designers Design Book is well thought-out and organized. I come from a programming background and my ability to design visuals is limited, so whenever I find a book that can shed light on how designers think and put it in terms that a programmer can understand I am all for it. If you are a designer I think this book would be too basic for your liking, but us non-designers it is as simple as it gets. Do not get the wrong idea the information may be presented in a simple organized way, but the information is very valuable. I would have liked more examples for the web, but the concepts can easily be translated to the web. It was a pleasure to read and I recomend it for any non-designer. I give it four out of five stars.

"Williams makes it easy for the rest of us",
Once again when a real expert writes a book the complex can seem so simple. This is a gorgeous book. She shows you exactly what to do about keeping items with intellectual connectivity proximate. She holds forth on how to best use Alignment, Repetition, Contrast and Colour for print, web and all types of content. Thoroughly done asd 100% enjoyable ot read. I loved the sections on Fonts; begone Arial/Times Roman !

"Excellent intro to basic design principles!", I started reading this book yesterday afternoon because I wanted to spruce up my business card. The author's introduction & explanation to basic design principles was clear, easy to understand, & illustrated with plenty of visual examples. I've always been a hobbyist designer, initially relying on MS Publisher templates to put things together but then gradually started making my own designs from scratch over the years, so I thought my initial design for my business card was pretty good. But as I read through this book, the author gave several examples of amateur mistakes, many of which I was guilty of. But then the author also gave examples of how to fix these mistakes by employing the design principles she explains. This is probably one of the most useful books I've ever purchased!

"Non-Designer's Design Book", My son needed this book for his 1st year at the community college. The book store didn't have it and I found it online with Amazon. It is exactly what the instructor required.

"Excellent and to the point", This was my first book about design. To the point, the book discusses the four basic principles of design with good/bad examples to make his point: contrast, repetition, alignment and proximity. It's an easy read and will provide the nessary foundation to move on to more advanced material.