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What our customer's say!

"Usability is often overlooked", If you don't yet know much about web usability, I would recommend this book (and it's predecessor) to you. If you are already keen on the idea of web usability, then you may want to skip the first book (it is a bit dated), and grab this one as a reference.

"Great resource!", This book validates things I've have known for years and guarantees I have been on the right track. It also allows us as Information Architects to reference areas of workflow that are up for debate daily, such as what users look for on a page, where and how often.

This book is a must for any IA or web designer.

"Lots of words", I've been on Nielsen's mailing list for a couple years now and supported most of what he said, so I bought this book thinking I'd get more good info. There is a lot of information in this book, but I was so dry all I can think was how much "easier" Steve Krug's Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition was to read. So, I ended up only skimming through 2/3s of the book. Now, when I start a new project and want to touch up on my usability principles, it is Steve's book I reach for, not Nielsen's. I hope others can get more out of it.

"Great book, but a bit US oriented", This is a great book (bible?) when it comes to usability issues. Reading is easy if you're not totaly new to using and coding websites.

The only "downside" to this book is that it is very US website oriented. As web design/usability in the US is way behind Europe and especialy Scandinavia many of the design/GUI examples in the book feels "old school".

If you are into improving usability for websites - buy this book!

"Phenomenally Useful -- worth its weight in gold", Here it is Feb 2007, and I've had a website for my business since Feb of 2002. For five years I've been asking people to visit my site and give me feedback for how to improve it. What I usually got back was "lots of great information, Dan." "Easy-to-use navigation." "Loved it. Great site."

That wasn't what I was looking for. I wanted a REAL critique with REAL suggestions for how to make it better.

When I came across this book it was like an answer to prayer. I devoured it on a cross country flight, and then I followed some of its advice. In the book, they talk about how they worked with people individually, giving them tasks to find or do things online. The people were asked to perform those tasks without any guidance and also while "thinking out loud" ... that is, explaining what their thoughts were re: likes and dislikes, what they expected to see on certain sites, why they were doing what they were doing, etc.

The one piece of advice in this book that they keep suggesting over and over is "do this with your site."

So I did. I instructed some clients on the "think out loud" process, and then gave them the following scenario: "I'm your boss. I just came back from a luncheon and heard Dan Bobinski speak. Here's his card; his website is on there. See if you can find out how much he would charge to come out and work with our managers."

I then sat back and took notes while my clients tried to accomplish that task while they 'thought out loud.'

All I can say is I was devastated. They couldn't find the information. Even when they were on the right track, they couldn't identify the links or the proper info. And when I say I was devastated, I mean I was cut to the core. My website was TERRIBLE.

On the plane ride back I went through the book again, and then made a few changes to my website as soon as I could. I saw improved results almost immediately. I went from getting two or three inquiries from my website each month to getting two or three per week. And, with more changes, it's now up to two or three per day.

My team is now in the final stages of a total (and I mean TOTAL) site redesign based on the suggestions in this book, and it should be ready to launch in a few months. Everyone is excited.

This book retails for $50 ($33 here on Amazon at the time of this writing). That seems steep to some, but I must say, I would gladly pay ten or twenty times that amount for the information it contains. It is probably one of the few books that is literally worth its weight in gold.

If you run a website, or have any say whatsoever in how your website is designed, this book is an absolute must read. That's a "must" with 18" bold Helvetica letters. And get your entire web team to read it, discuss it, and beta test their ideas using Nielsen's and Loranger's suggestions.

If it doesn't pay off for you and you don't think the book was worth it, just get a hold of me and I'll buy the book from you. :-)

Oh -- and the only reason I'm giving it five stars is because I can't give it ten.

Read this reviews before You buy...

"Useability for the web - not for print", Great conent about web useaibilty but poorly presented in print. Could have had better page layout and organisation

"Don't assume - get the facts, start here!", I started out reading Jakob's first book "Designing Web Usability" way back in 2000. I was a budding web designer and wow! his book gave me a totally new perspective. I read it cover to cover in one day - and then again, and again, because it was chock full on new information that I hadn't found anywhere else. It changed the way I created Websites and talk to my clients ever since. This was a must read then.
When "Homepage Usability 50 Web sites deconstructed" (Jakob Nielsen/Martin Tahir) came out in 2000 I wanted to know where I fit in. It was fascinating how these two looked at sites that at first glance I thought were just fine and then they went to work and bit by bit take them appart, analysed them and finally, 19 comments later, informed you about what you have missed and could still improve on. Yikes! I knew I had to pay close attention to this if I wanted to become a great web designer. "...50 Web sites..." is still a great source of inspiration and information to me to this date.

So, when "Prioritizing Web Usability" came out, the follow up to "Designing Web Usability", I ordered it right away. This book provides insights that are invaluable to anybody that is starting out as a web designer and web developer. Don't even think you know your users. Don't assume - get the facts, start here. Sure, some things may not surprise you, after all, we too, the users, have become better at using the Internet since 2000 (lightyears away really for anybody working in this business). But this book is chock full of many interesting facts, insights and tips. I boldly say "if you don't read this book you can't be serious doing business on the Web." Read it and then apply it, eventually it will find a warm place in your library.

I love this book because it confirms many things that I thought I know but just wasn't sure about it or couldn't put it in the exact context. Most useful to me is chapter 2 'WEB USABILITY' and the findings on Search Dominance, Chapter 5 'SEARCH' and Chapter 8 'WRITING FOR THE WEB' - a concept that is still difficult to grasp for many of my clients. I often give them the "two sentence test", or "elevator speech" test as someone else calls it, with always the same results - they don't want to believe it. It's nice to have Jakob in the wings to back me up :)

I can also recommend "Don't Make Me Think!" by Steven Krug - again, great insights in web usability.

Overall, this is a book not to be missed. This is a must read now.

"Great usability book", As my second most favorite usability book, this book points out the hundreds of ways a site can go wrong, and the many points to consider when designing sites. Let's be honest - it's pretty impossible to satisfy all their guidelines and STILL meet a deadline - but at least you can pick the ones that matter most to your company, and be aware of the once you missed. Another must read for web designers.

Though not as straight to the point as Steve Krugg's "Don't make me think!" - it definitely is more detailed, with supporting data (things that will help when convincing upper management).

"Must read for any serious web developer", rioritizing Web Usability by Jakob Nielsen and Hoa Loranger can best be described as a more 'strict' approach to web usability. If you have been in web development for any extended period of time it is likely that you have heard the name Jakob Nielsen. He offers great insight to web usability and has for many years. Some may view him as strict, some as normal, and still some as WAY off his rocker. No matter how you view him, he deserves much respect for his time spent in usability studies and the (somewhat timeless) statistics and information he brings to the table. I just finished reading this book, coupled with "Don't Make Me Think" by Steve Krugg, and appreciated what all of the authors could present through statistics, screenshots, and customer insight.

The first part of this book focused on revisiting early web usability findings. This dealt with discussing the aspects of web usability that have progressed since his first book. He went through each of them and re-evaluated their score. His scoring method was based on 1-3 skulls, with 3 representing major problems and 1 as not as problematic. He goes through each of them and asserts why (or why not) they received their specific rating. Many of these deal with the basics of web development such as underlining links, using animation or other intensive use of graphical elements, and the structure of pages. I found this section to be a great resource, but the best of the book was still yet to come.

The middle chapters (I would break this book into thirds), discussed assessing your website and potential usability problems. The chapters focused on such things as: Search, Navigation and Information Architecture, Typography, and Writing for the Web. Each of these chapters plunged deep into the root of HOW users interact with each element.

With search, it included such things as where the search box is placed, how it is worded, and how easily results are returned. He examined several sites and their search results - giving feedback to their listing and usefulness. The concept of Search Engine Optimization was also discussed here, giving you insight on how to optimize your internal website to interact with the larger search engines.
Navigation and Information Architecture was interesting, but I don't believe much as changed in the past few years. Users are accustomed to many different elements when browsing a website (a standard, if you will). Many times when this is broken it causes the user to have to stop, spend time THINKING about the site, and then interacting (if they stay in it that long).
Typography was discussed in detail, and I found this to be an informative chapter - even if you are not a designer. It lets you know what fonts are common for web browsers, the difference between serif and sans-serif and its effects on users and their reading pattern, and using case and spacing (and color) to present your content. These are often the little things that are overlooked when developing a website, and he gives several examples of typefaces in page structures.
Writing for the web is somewhat of an art. Many companies rely on marketing `fluff' to get content in place. This strategy is more harmful than helpful as people are in search of your content - and if they get fluff or can't find what they are looking for, they can instantly go to another website. Through this book, and others, I have found that the key to successful copy on the web is `Keep it Short.'
The last part of the book discussed e-commerce, product page structure, using technology that works, and finding design that works. Again, I don't feel that there was anything earth shattering or new mentioned - but re-inforced with up to date websites and common mistakes.

When discussing technology that works, he made mention to accessibility. He states
"An accessible site is one that removes obstacles that get in people's way; removing the obstacle overcomes the disability."
In design that works he emphasizes the `practice of simplicity.' He makes the analogy of interior decorating. He states that
"An amateur decorator might pack a living room with a jumble of furniture styles, patterns, and textures in a misguided attempt to dazzle. In contrast, skilled designers carefully select items that support their clients' needs, ruthlessly eliminating those elements that do not serve a real purpose."
. Basically, assessing each element of your design and asking if it simplifies the user experience or adds value. If it doesn't, then remove it!

The steps to finding a design that works involves evaluating new technology.
"There will always be new technology, but setting your sights too high backfires. Early adopters are a minority."

This book is an invaluable resource for anyone doing web development and is highly recommended if you want to really understand your users and their habits. It is a fairly quick read and is packed with up-to-date screenshots and statistics.

"Good value for money", It was in v. good condition and the book was useful for us in building some web standards through our organization