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What our customer's say!

"Solid book with interesting delivery", I enjoyed the way Brand Gap was written. It is a quick read with some insightful information. Two week after finishing it I'm not left with any earth shattering revelations about marketing, but it did make me think about things a little differently. A solid bathroom read. Good format for it.

"Good Book for Entrepreneurial Graphic Designers", Good, quick read for creatives who have a business knack. It is a great reference tool for small and medium businesses or for multinational companies. Well done and easy to digest.

Cheers,
Ivan
Mohawk Bomb Records
http://www.mohawkbomb.com


Also recommend: Zag: The Number One Strategy of High-Performance Brands

"Mixed...", This book feels a wee bit dated (it's been a couple of years since I've read the phrase "World Wide Web). It seems to dance all over the place, and did not offer any particularly unique ideas. Feels like it's cheating a bit with the big text.

It might be of interest to individuals who want a good overview of branding. May be too simplistic for individuals in the marketing, advertising, or design.

"best ever", every person in marketing should read this book (several times).
actually, EVERYBODY should read this book--whether they are in marketing or not--because, essentially we're ALL in marketing.
buy the book now, maybe buy two, so you can give one to a friend.

"Must read if you are in advertising!", I'm an Acount Executive in the online advertising industry and I must say, the knowledge I gathered from this book is priceless. I recommend it to e verybody who is in adverting or has anything to do with marketing.

Read this reviews before You buy...

"Simple, Straightforward, Sensational", Marty Neumeier has written two "whiteboard" style books both dealing with branding and innovation - this is the first one. By whiteboard style, Neumeier's book is light on written content, moderate on visual content and layout, and heavy on basic, important, sharp ideas.

The book covers 5 principles to help bridge the gap between strategic thinking and creative 'magic' and uses a variety of visual and written metaphors, examples, and logical knowledge to do so. If you are looking for a text-heavy, super explanatory, in-depth type of book, then this isn't the one for you. If you're looking to focus your mindset when it comes to innovative branding, this is a great, go-to book to get through in a short amount of time.

The two main things I liked about this book were the fact it actually followed a lot of its own principles in terms of how it was designed/set up etc. and it also packed a lot of universality into these generic yet focused, sensical tips.

Case in point...here is what you'll get out of the book if you are:

A Student/Novice in the Field: Students will love this book to help them review a lot of what's happening in marketing right now, and the 5 guiding principles can help them innovate at their future workplaces. The expanded edition of this book includes a 200 word glossary of advertising terms that'll also help students and novices talk the talk.

Agencies: will delight at the tests Neumeier asks you to go through when developing a brand, particularly graphically in the "icon/avatar" section. The real-life examples of successful businesses identify the longevity of the brands and how it is obtained, giving hints to marketing/advertising agencies how to get that same magic formula.

Businesses: whether small or large, this is a great book to have. If you have an internal promotions/marketing department, this book should be distributed to the head of your branding staff to help them focus your company's direction in the market. If you are the owner of a small business without an internal marketing department, this book can help introduce you to the fundamental principles of branding that you can then discuss with an external agency.

Overall a great quick read that kept me hooked, never bored, and always thinking. The summative list of the main topics discussed throughout the book at the end was extremely helpful, although the glossary was kind of out of place as half the words in the glossary aren't used in the text. Probably helpful for beginners in the ad industry though.

"Considerations for Brand-Building", Fantastic, a quick-read with deep insights, packed with timeless, necessary wisdom anyone who sells anything will benefit from reading. The Take-Home lessons in the back are a bonus (bullet points from the book), and the pages I'll review over time.

"perfect", This book is entertaining and packed with wisdom! The book arrived quickly, was in perfect shape and at a good price.

"Must have for Corporate/InHouse designers", This is a great resources for communicating clearly the importance of brand consistency. Read it. Then do it. Good luck my fellow corporate designers. We are a rare and lonely breed.

"Why does it matter?", `That's the question that both haunts me and excites me.

I saw this book while presenting at a publisher's conference and was intrigued. I perused it and was hooked. I bought it and was convicted and entertained.

Marty Neumeier has provided a concise and amazingly simple analysis of the how and the why of branding. He explains how a company can both clarify their message and create a unified brand from both business model and strategy through design.

I spent the other day on a plane underlying key sections and then getting copies for my advisory board. Now we start to answer the key questions he poses.
1) Who are we?
2) What do we do?
3) Why does it matter?

I'm simple and impatient. The Brand Gap is straight-forward yet profound, brief yet thorough; right up my alley. Get it, you'll be glad you did.