loco_books from CA, United States offers this stuff for:

Price : $66.00 Usually ships in 1-2 business days

books1985 from AL, United States offers this stuff for:

Price : $74.97 Usually ships in 1-2 business days

a_thurmond from NY, United States offers this stuff for:

Price : $82.00 Usually ships in 1-2 business days

woodys-books offers this stuff with condition New, new for:

Price : $85.11 Usually ships in 1-2 business days

Part-time student offers this stuff with condition New, new for:

Price : $88.00 Usually ships in 1-2 business days

cakovar from TX, United States offers this stuff for:

Price : $89.00 Usually ships in 1-2 business days

scoops0531 offers this stuff with condition New, new for:

Price : $89.98 Usually ships in 1-2 business days

Mariano_Books offers this stuff with condition New, new for:

Price : $89.99 Usually ships in 1-2 business days

Seth Garman offers this stuff with condition New, new for:

Price : $90.00 Usually ships in 1-2 business days

ciel423 from NH, United States offers this stuff for:

Price : $95.00 Usually ships in 1-2 business days

What our customer's say!

"this book sucks", this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

"Tons of theoretical information", Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.

"Good", Nice but the main weakness stands on the delivery on time especially for outside Europe

"Excellent Price", I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.

"Marketing Management 12e", This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.

Read this reviews before You buy...

"Marketing Management - NO CD", I gave this product a one-star rating because it did not include the necessary softward CD, and there was no indication of this fact. I returned the product without an issue, but it would have been nice for the description to indicate that the Marketing Pro 6.0 software was not included, as it would have saved me a lot of trouble.

"Good Book to Learn Fundamentals on Marketing", Softcover book has cheaper pages which make the print sometimes harder to read. Otherwise book is good and it covers a good amount on Basic Marketing Concepts.

"The Marketing Bible, But Ethically Challenged", When I did my undergraduate studies in the 1980's I remember my professor explaining that Kotler had been, at that point, "the" marketing text book for 20 years. I'm not sure, but Kotler may have invented the word "marketing." Decades later it remains the definitive book on marketing studies.

This version of the book is comprehensive, densely written while still being easy to read, logically structured, up to date with regard to case studies and technology, etc. I highly recommend this book as a marketing text and have tried, unsuccessfully so far, to get a few of my marketing friends who have not had the pleasure of reading this book, to put it in their bathroom or something and read a section here and a section there.

I have two knocks against this book. First, I find it to be a little lacking on the ethics side. There are many valid marketing techniques described which can be used, but which can also be abused. While the book does not ignore ethics altogether, I would have been more comfortable if along the way it highlighted that some of the practices described are not only "good ways to increase profit margins" but "are morally bankrupt" as well.

The second knock is that the authors have seemingly gone crazy and included dozens upon dozens of cutesy words various academicians, desperate for a lasting claim to fame, have invented out of whole cloth to describe things that didn't really need their own unique words. Some of my favorites:

Insourcing
Reintermediation
Unfocus Groups
Glocalization
Co-optation

Neither of these complains should detract anyone from buying this book because it is, in the end, the great marketing text of our era.

"Excellent book", Excellent and very complete coverage of the marketing discipline for marketing students. Highly recommended for anyone taking up or keeping up with the new developments in marketing today.

"The bible for aspiring marketers- if you use it the way it should be", Kotler is a name worshipped by students of marketing the world over, and Marketing Management is the book through which most of these aspiring marketers first get exposed to concepts of marketing. For sheer scope and depth of knowledge, this book cannot be beat- I read it in Business School 13 years ago- and in all the years since then, haven't seen any book come close to Marketing Management in terms of sheer scope and depth of coverage of key marketing concepts.

Having said that, as with any tool, its as useful as you choose to make it. Marketing Management will NOT miraculously help you become a better marketer- and honestly, it will NOT help you tackle day to day issues you face on the job. It is a theoretical book- and the very best at that- so use it the way it is meant to be- use it to get a strong grounding in the basic theory of marketing better than you probably can from any other book.

- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing